Chris Lee, PRESIDENT
Creative Director | Asylum

Chris is the founder and creative director of Asylum. Since 1999, he has worked on a wide range of cross-disciplinary projects including interactive design, product development, environmental & interior design, packaging, apparel design, branding, and graphic design, garnering more than 60 international awards including One Show and D&AD, and numerous mentions in international publications. He is also active in creative education, giving regular guest lectures and talks to universities and conferences around the world.



Jackson Tan, VICE PRESIDENT
Creative Director | Black Design

Jackson is the co-founder of :phunk, one of Singapore's most successful and internationally renowned art and design collectives. As creative director of Black Design, he designed and curated Singapore's landmark '20/20' design showcase in 2004. The Singapore Design Festival 2007 saw the premiere of 'Utterubbish', an exhibition based on the theme of sustainable design. In 2008, he was invited by Japan's Center for Creative Communications to curate and present, 'New Wave - Singapore's Contemporary Design Culture'.



Benjy Choo, SECRETARY
Creative Director | Kilo Studio

Benjy has been involved with interactive media for the last 10 years, having co-founded Kinetic in 1999 where he worked on brands like Nokia, Heineken, Nike and Microsoft. In 2005, he started Kilo Studio, an interactive company that explores new technology while maintaining his root sensibilities for graphic design. He has garnered numerous international awards including One Show and D&AD, and is also the first Singaporean to win a Gold for Interactive at The Clio Awards.



Roy Poh, TREASURER
Creative Director | A Beautiful Design

Roy was a founder of Kinetic and spent eight years as creative director at this highly awarded agency. Since starting Beautiful, he still contributes regularly to the Design Council, 4As and local art schools. Named by IAS as one of Singapore’s 15 most influential Creative Directors in 2006 & 2007, Roy was invited to speak on 'Creativity in Singapore' with Minister of Communications and the Arts, Dr Lee Boon Yang, in London where he was a judge for D&AD.



Hanson Ho, EXCO
Design Director | H55

Hanson has created visual identities and design applications that have represented Singapore at the Venice Biennale International Art Exhibition 2005, the Venice Biennale International Architectural Exhibition 2006, the Milan International Furniture Fair 2008, and the upcoming ICSID & IFI Design Conferences in 2009. In 2007, over 160,000 units of his Assembly® Bag were commissioned and produced for Singapore's National Day Parade. His Rabbit Project wearables are currently available at London's Dover Street Market by Comme des Garçons.



Larry Peh, EXCO
Creative Director | &Larry

A co-founder of Neighbor Studio, Larry set off on his own in 2005 and has since created an eclectic body of work that is noted for its deft handling of Singapore inspired themes. In 2008, he was part of the ‘New Wave’ exhibition by Japan's Centre for Creative Communications and represented Singapore at the Venice Biennale International Architecture Exhibition. His work has been featured in numerous publications, including the 19th edition of the Tokyo Type Directors Club.



Pann Lim, EXCO
Creative Director | Kinetic

With 10 years of experience, Pann has lent his creative touch to numerous brands including Citibank, Formula 1, HSBC, M1, Nike, Nokia, Singapore Airlines and Starhub. In the process he has bagged over 200 industry awards including a silver and bronze at New York One Show 2008. Currently ranked 12th in Australasia by Campaign Brief - The Work, he has also been named by IAS as one of Singapore’s 15 most influential Creative Directors for 2 years in a row.