There are four key aspects to achieving the Society’s goals:

Appreciation of our design history must begin with a keen effort to catalogue significant works and their authors. A centre should be created to act as a depository and activity hub for talks, exhibitions and workshops. In time, we believe sufficient content can be amassed to start a proper Museum of Modern Design.

We hope to address the current lack of serious discourse on the state of Singapore design through the publication of a periodical. Its contents should include academic writings, interviews, research, and the collection of information and artworks. We will also hold conferences, talks, seminars, roadshows and workshops with schools, institutions and corporations who wish to learn more about design.

We hope to hold our very own awards for Graphic Designers to give recognition to exceptional works in various categories of creative endeavour. Judging will be done by a peer-elected panel as well as accomplished and respected individuals from the international design community.

With greater connectedness, designers can participate in local, regional and international design and cultural activities. The Society will be the voice for Singapore design and initiate dialogue and exchanges with the worldwide design community.